Jake Haberberger is a recent graduate form Southern Illinois University who lives in Carbondale.
He graduated from the SIU’s College of Business and Analytics in Dec, 2023 with a B.S. in Marketing.
About
As a graduate of Southern Illinois University with a Bachelor of Science in Marketing, I am passionate about combining creativity with data-driven strategies to solve real-world challenges. I specialize in crafting engaging marketing campaigns, brand strategies, and digital solutions that drive growth and connect businesses with their audiences.
Projects
Bank of America Marketing Plan
Lululemon Omnichannel Marketing Job Simulation
Southern Illinois Market Research
Goals
1. The goal of the first project was to revamp the outdated marketing plan of Bank of America and bring it into the present landscape of its competitors. Through the use of marketing strategy, channels and technology the new plan aimed at creating a more attractive banking experience for a younger audience.
2. The goal of the Lululemon omnichannel marketing project was to gain an understanding of how to interact with a real brand through simulation. In this simulation the focus was to create and implement a original marketing campaign that would effectively leverage different marketing avenues to add to the overall brand equity.
3. The goal of the third project was to survey local students and residents of the Southern Illinois familiar with the healthcare choices in the area. Through the use of SPPS and Qualtrics my team were able to conduct an effective survey and then interpret the data and compile it into a research paper. This project aimed at supplying effective data for the CMO of Shawnee Healthcare Company so that they could make informed decisions on matters such as brand awareness and equity.
Resume
As a recent graduate with a Bachelor of Science in Marketing from Southern Illinois University Carbondale, I am eager to apply the skills and knowledge I've acquired during my studies to real-world marketing challenges. Throughout my academic journey, I gained a strong foundation in digital marketing, consumer behavior, market research, and strategic communication. I had the opportunity to work on hands-on projects, where I developed campaigns, analyzed data, and collaborated with peers to devise innovative solutions for a range of business needs.
Passionate about staying ahead of industry trends, I am dedicated to utilizing my marketing skills to drive brand growth and engage target audiences. I am excited to begin my professional career and contribute to the success of dynamic teams and organizations, bringing fresh ideas and a strong work ethic to every project I take on. My ability to adapt, learn quickly, and think creatively makes me confident in my ability to make an impact in the marketing field.